Affiliate Marketing step by step guide part 1
There are a lot of ways on how to make money online,but generally speaking there are two important methods to make money online:
In the fist one, Affiliate Marketing, you are the man in the middle between the seller and the buyer.For example,let as pretend that a company sells TV’s and for each customer that buys a TV in that company referred by you , then you earn a commission. I am not telling that you will be selling TV’s ;), but follow my lessons and you will understand me better.
The second one consist on selling your own products or services.In this guide we will focus on the first one, i.e affiliate marketing and in particular CPA (Cost Per Acquisition). Don’t be scared if you read terms that you don’t understand, i will explain them one by one. The important thing is to not be confused, just read, understand and make it in practice what you learned. Just focus! With CPA you are an affiliate and you get paid for generating leads for a specific advertiser.
The basic factors of CPA marketing include:
- CPA Networks
- CPA Offers
- Campaign structure
- Knowing your metrics
There are two types of traffic, organic traffic and the paid traffic.Both require investment in time and money.
Organic Traffic or SEO:
-Traffic that comes from search engines like google ,bing, yahoo etc.. When your site ranks high for specific targeted keywords then you list on top ten results in google for example and you get traffic to your site.
-Traffic that comes from referrals, social media, video, bookmarking etc…
-People specifically know about your site and visit it directly.
-Advertising on search engines, like Google AdWords. You pay google for listing your ads.
-Advertising on social media, like Facebook.
-Direct media buys and network media buys such as banner exhcanges
-Adware based advertising like CPV and PPV
- CPC (Cost Per Click) You pay for each click.
- CPM (Cost Per Mille or Thousand) You pay for every thousand impressions.
- Media buys You buy advertising space for a fixed price during a certain period.
Traffic Describing Terms
Here i will explain the most important terms used by CPA Networks to describe the types of traffic.You should be familiar with this terms because your affiliate manager will refer to them continuously.Another important factor is that offers are allowed to be promoted on specific traffic types.
Pay Per Click marketing using search channels like Google AdWords, Yahoo SM, and Microsoft AdCenter (Bing).
ads displayed on social media channels such as Facebook, POF planty of fish, and Myspace etc.
marketing via email, i.e you send your ads to a specific email list created by you or others .I say specific because the persons should be interested in your products.For example you don’t send a dating offer to a person that is married and is interested in some other things.You loose your money and your time doing like that.
You buy banner space to a website and place your ad there paying the site owner.
PPV and CPV:
Pay Per View and Cost Cer View ,you pay sites like Lead Impact, Traffic Vance, or direct CPV.
using text links that are displayed in an article related to your offer.For ex. a dating offer may be showed to a post that is reviewing dating sites.This links can be bought from Google AdWords Content Network.
An CPA network is a website that sits between affiliates (publishers) and advertizers. Is the network where you find the offer to promote and it will pay you for your conversions. At the same time the advertiser publish their offers to this network and pay a commission. As you can imagine, the price payed by the advertiser to the network should be bigger than the price that network pays you as an affiliate ;).