Affiliate Marketing Campaign Structure: another important factor to reach the success!
Once you have decided which offer is the most appropriate one for your campaign and your target audience, you now are at one of the critical phases of the of your campaign journey :decide the campaign structure. A campaign can have the following structures:
- Direct link: As you can understand, this structure consists of linking directly to the offers landing page (not yours)
- Landing page: you first send the visitor to your landing page then using call to actions the visitor is invited to the advertisers site,or offers landing page.
- Email campaign: Use your landing page to collect email leads. After you can use the collected email list to promote relevant offers sending emails to those addresses.
- Pre-pop: Capture visitors data using your own landing page and then transfer the data in question to the advertiser’s offer page.
We’re going to focus on the most common structure types: Direct link and Landing page.
Can’t Figure What to Use ?
I show you some general rules:
- Landing page works best for offer with a higher price.
- Direct linking is more effective on Facebook, because the ad itself does pre-selling for you.
This approach is good enough to test your campaigns.Use this first for testing the offers. It is also suited for offers that do not require a lot of user input. In particula offers that have a payout like $1 or 2$, if there is no specific angle required, direct linking could be the most reliable approach.
When you are in CPV, the direct link structure means that a pop-up will show the offers landing page.
In Facebook advertising, direct link means that when a user clicks the ad they will be directed to the offers landing page.
I don’t think that exists someone in this era that doesn’t know what a landing page is. However, to be as much correct as possible with the reader i will try to explain or give some definition. Basically, a landing page is a small, a mini website, one page website hosted by the publisher (you).
This mini website will entice the visitor to click or take an action before sending them to the offers landing page. The purpose of using a landing page is to explain the offer with a certain approach, hoping to increase the conversion rate.
In general a landing page is composed by a simple HTML file and does’t require extensive and complex solutions or Content Management Systems like WordPress or Joomla.
When you are especially doing CPV, the speed (load time) of your landing page is very important. In order to increase the CTR (click through rate) and the conversions it is very important to keep them as simple as possible.
Some techniques to improve the performance of your landing page: read them with attention!
- Use a strong headline to entice the user to explore all the parts of the landing page.
- Use nice images to grab their attention.
- List the benefits: don’t just drop them by copy pasting the offers landing page. Explain what can do the offer for the visitor
- Mention ‘Exclusivity’: people are more likely to sign up or buy something if they are told product is limited in quantity ;).
- Authenticity and credibility: Make the impossible so the visitor can 100% trust you?
- Social proof: The visitor thinks : do people like “me” use and enjoy this service, product or offer?
- Simplicity (specifically for PPV): you have three seconds to grab the visitors attention and send him the key message of the offer. Do not expect them spend a lot of time waiting for your landing page to load or to read your long and full of text landing page ;).
But, there is no fixed rule that can make your landing page successful . I have seen nice landing pages for offers that have never converted or converted least. I’ve also seen horrendous landing pages that are still making huge amounts of profit. The only way to know which works best is TEST !